Miscellaneous Supplemental Product Collateral

The marketing needs of a company the size of Kennametal are quite diverse. JP develops and enhances marketing campaigns using a variety of formats. Brochures announcing special programs are a frequent request as are direct mailers.

The Kennametal Complete initiative informed customers of the comprehensive list of services.  JP developed the Kennametal Complete brochure Kennametal provides, which outlines reconditioning, recycling, process optimization, and a bevy of other services. Kennametal then directed JP to follow up the brochure with various support materials for trade shows and direct mailers, all of which had a successful measured response.