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Innovations & International Catalogs
JP Enterprises collaborated with Kennametal to develop an international catalog that showcases Kennametal’s latest product offerings. The result is the Innovations Catalog — distributed globally in 13 languages.
Kennametal approached JP to help get their newly engineered products to market as quickly as possible. The evolution began with a modest 13-page quarterly packet that has now swelled to the 800-page Innovations Catalog. The Innovations Catalog is now the focus of Kennametal’s Spring Launch campaign. The global offering is translated into 13 languages — including Japanese, Chinese, and Korean. JP manages the translation companies and the XML transfers.
The catalogs are all data driven through a content management system (CMS). JP works in the CMS to build product modules, input technical data, and import translations.
Client
Kennametal
Project Type
Catalogs
