Showtime 2012 Catalog

With more than 200 pages, the 2012 Showtime Catalog was Cicci’s largest to date. As always, ensuring that the customer-supplied images exactly matched the dance costume fabric swatches was our top priority.

JP Enterprises color corrected and enhanced the original images, composited group images from individual shots, and created graphics. The dynamic nature of the Cicci photography allows JP’s designers to create a kinetic flow throughout the book, enhancing the costumes and their presentation.

This catalog was Cicci’s first to include QR codes. These codes link to videos on the Cicci website, enabling customers to view the costumes in motion on their smartphones.

Each year, JP and Cicci continue to refine the catalog production process and make it more efficient. After completion of the 2012 catalog, a post-production meeting was held to discuss challenges and solutions to improve the 2013 catalog production process.