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WESCO Distribution
The relationship between JP and WESCO began in 1999. After working on several smaller projects together, WESCO asked JP to design and produce a comprehensive electrical products catalog. The only problem was that WESCO hadn’t produced an electrical catalog in many years, so the new book had to be produced from scratch.
JP contacted WESCO’s suppliers and, based on the products they offered, recommended content for the catalog. Most suppliers couldn’t provide full-color images, so JP obtained and photographed approximately 3,000 product samples. JP also took the various suppliers’ literature and used it to write copy in a consistent style and create attributes for the ordering information tables. To determine pagination, JP followed the electrical construction process, organizing the catalog in the same order as WESCO’s electrical contractor customers use the products in their projects.
A project that started with nothing became the 624-page, full-color WESCO 2001/2002 full-line catalog, produced in less than a year.
Since that time, JP has produced approximately 2,000 catalog pages per year for WESCO, including updates to the full-line catalog and various specialty books for lighting, MRO, alternative energy, and other product lines. Several of the catalogs have won Multichannel Merchant awards.
In addition to catalog design, JP also produces WESCO’s Utility Solutions Magazine, Supplier Link, Customer Link, and Hot Products publications, direct-mail postcards, trade show and fleet graphics, and more.
