ESG

JP has worked with the Environmental Solutions Group (ESG) and its five subsidiaries since 2008. The first major task we were assigned was to develop an identity package for ESG that pulled all facets of their organization under one corporate branding umbrella. The challenge involved creating continuity among the related (but different) companies that comprise ESG — Heil, Marathon, Bayne, Nexgen, and Dualift.

JP follows these newly established standards in the production of all ESG brochures, postcards, posters, sales binders, trade show support, and website work. The solid foundation built by the identity campaign allows JP to produce marketing collateral at accelerated rates, and deliver consistent messaging for existing and new corporate acquisitions.