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Featured Articles
Date:
May 17, 2012
When you think of successful social media campaigns, B2C likely come to mind. It’s obviously a perfect fit for companies trying to establish a bond with their retail customers – from offering coupons, to announcing events and promos, to capturing purchasing history to better market to their core audience in...
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Date:
May 4, 2012
It’s always a good day when I get a translation project for a language with which I am in no way familiar. Kannada. A gross misspelling of our northern neighbor? Thank God for Google. Kannada is considered a classical language of India, spoken by nearly 38 million people. And according to Britannica...
Date:
April 2, 2012
Utilizing Variable Data Printing (VDP) in direct mail campaigns could be the key to setting your company apart from the competition. Instead of mass-producing one document, VDP enables today’s savvy marketers to “personalize” their message to their target audience, customizing each piece to...
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Featured Articles (8)
- "You don't take a photograph. You make it."
- Who Needs a Content Management System?
- Translation, Localization, Internationalization, and Globalization — How to Reach a Global Audience
- Drip Campaigns – Why, How, and What to Expect
- Top Marketing Trends in 2012
- Make It Personal
- Oh, Kannada!
- Social Media in the B2B World
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- What are you selling, anyway — muffins?
- Darling, you look FABulous…
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