With marketing budgets established and approved, it’s now time to solidify your strategic marketing plan for 2012. What are the hottest trends? Cross-media opportunities remain at the forefront as the most popular approach to establishing and reinforcing brand recognition, with social media marketing continuing to lead the pack.

1. Brand presence across multiple channels

Companies clearly understand the value of sharing their message across the web, social media, and other channels. Though this approach can be challenging to manage, the process also helps many marketing departments create a more streamlined and cohesive brand.

2. Video and blogs continue to grow in popularity

Whether it’s a YouTube video showing how well your product works in application or a few of your customers sharing experiences in an online community, user-generated content is powerful advertising. Don’t be afraid to “go viral”!

3. Mobile marketing

As more and more consumers continue to use their mobile devices to buy product, it’s clear why so many companies have chosen to pursue mobile-based applications to reach their customers. What better way to reach a customer base that browses, compares, and shops on the move?

4. Analytics matter!

Analyzing marketing data is more important now than ever. With so many new opportunities to reach audiences throughout the virtual world, companies are learning the value of analytics in streamlining their content for greater impact.

6. Personalized marketing

Customizing marketing messages to the needs and interests of a specific market or audience is a growing trend. Whether applied to online marketing or printed, personalized direct mail, tailored messages appeal to more consumers than ever before.  

7. Educational content

Hand in hand with personalized marketing is a growing trend in marketing that helps educate the audience versus just “sell” to them. Who wouldn’t rather hear a story about a product or solution with real-life applications than be told why they should buy something?

8. Customer recommendations matter more

Use social media word of mouth to your benefit. Take advantage of the simple fact that more and more consumers (including your customers!) engage in online social circles to read customer reviews and post their own comments about services or products they’ve purchased. Savvy marketers should fully embrace this trend and utilize it to boost their company’s online credibility and visibility. 

Multi-channel marketing is clearly a trend that continues to grow. Stay ahead of your competition by embracing the powerful tool that is social media, and using it to your benefit. With a targeted message, concise content, and a solid understanding of cross media opportunities, you can actually facilitate how your customers interact with you.