By Pete Garvey
A “fancy” website is not cheap. It costs a lot for a design company to come up with an interesting, yet functional layout, build that out and then tack on the extra bells and whistles.
Once the site is released, it goes through its praise cycle where everyone glows from all of the initial positive feedback. The client loves it and their users are excited. Traffic is high at launch, but then, all of a sudden, it crashes. Collapses back to earth, maybe even to the same level as before you launched.
So, what happened? Well, every case is different, but I have some ideas.