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The Power of Direct Mail

Date:
May 21, 2013
In:
Printing and Mailing

Direct mail in today’s tech-savvy world is often undervalued. Between social media marketing, web advertisements, and apps for mobile devices, it can be hard to see the true value that lies within a printed piece. Print mail pieces are an outlet of displaying your brand image to potential clients in a physical form, rather than electronic. The variations of direct mailers are almost limitless, and include such novel techniques as PopOuts, Z-Cards, 3-Dimensional, and Transformailers.

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JP Employees Run 5K for Urban Impact

Date:
May 8, 2013
In:
Featured Articles

At JP Enterprises, it doesn’t matter how fast we can run. No pedometer will measure our quick turnaround times on brochures. We don’t need bench presses to do the heavy lifting on catalog production. And if there is any relationship between the physical fitness of our staff and their skills in web development, it is purely correlation rather than causation.

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JP Enterprises Featured on Raven’s Blog for SEO Metrics

Date:
May 6, 2013
In:
Press Releases

JP Enterprises was recently featured in 16 marketers on the metrics that matter and Marketing Voices, part two: The changing metrics of SEO posted on Raven’s blog. The marketers included in these posts are a combination of SEOs, website and social media strategists, bloggers, copywriters, chief marketing officers, etc. All have different levels of experience, and come from different industries, but they all have one thing in common: their love of SEO and data reporting.

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Blog Categories

  • Catalog Print Production (2)
    • Don't stop thinkin' about tomorrow. True. But first...
    • Do you a̶n̶g̶l̶i̶c̶i̶z̶e̶ anglicise? We do.
  • Copywriting (10)
    • What are you selling, anyway — muffins?
    • Darling, you look FABulous…
    • Brevity: The soul of wit — and maybe the key to response
    • Other people's trademarks
    • The Wheelbarrow and the Pruning Shears
    • The solitary writing life?
    • Selling the Bag of Screws
    • 10-cent Words
    • Marketing Productivity: Re-Use Your Content without Reinventing the Wheel
    • In Corporate Communications, the Truth Won’t Always Set You Free
  • Design (7)
    • Typographic Diversions
    • Creating Steam
    • If you can tell...
    • Keeping the Conversation Consistent
    • Apocalypse Sighting
    • The Dark Underbelly of Photo Retouching
    • JP Enterprises Designs Recycling Insignia for NORESCO
  • Featured Articles (12)
    • "You don't take a photograph. You make it."
    • Who Needs a Content Management System?
    • Translation, Localization, Internationalization, and Globalization — How to Reach a Global Audience
    • Drip Campaigns – Why, How, and What to Expect
    • Top Marketing Trends in 2012
    • Make It Personal
    • Oh, Kannada!
    • Social Media in the B2B World
    • Make Me An Offer
    • JP Enterprises Supports Urban Impact
    • StumbleUpon for Marketing Communications
    • JP Employees Run 5K for Urban Impact
  • Interactive (3)
    • Mobile Website Optimization
    • The Genius of the LA Kings Twitter Account
    • From Pranks to Marketing Communications: The Internet Grows Up
  • Press Releases (3)
    • JP Enterprises Unlimited Partners with CONTENTSERV
    • JP Enterprises Teams With Urban Impact in 2013 Pittsburgh Marathon
    • JP Enterprises Featured on Raven’s Blog for SEO Metrics
  • Printing and Mailing (11)
    • Welcome to the JP Printing & Mailing Blog
    • Help the Print Vendor Then Help Yourself
    • Scrub Those Lists!
    • Coatings Coatings Coatings
    • Finish Strong!
    • Saddle Up!
    • Get a Spine!
    • Know the Score!
    • Today’s Stock Options!
    • Soy Ink: A Sustainable Future for Print Management
    • The Power of Direct Mail
  • SEO (2)
    • The Only Weapons We Make Are for Your Marketing Arsenal
    • Why You Need SEO
  • Translations (8)
    • Get it right... or pay the price. Literally.
    • Here Comes The Clamp
    • Welcome to a special edition of the JPE Translation Blogspiration
    • Mishaps in Foreign Language
    • The Short and Sweet Sweetheart
    • Translating Hockey Names
    • The Need for Translation Services: A Cautionary Tale
    • Translations and the Difference between Weddings and Marriage
  • Writing (1)
    • Marketing Communications and the Abuse of the Portmanteau

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